Use code MYFIRSTMYCOLOR for 15% off your first purchase
New My Color
Self-Adjusting Foundation
New and improved formula
Take the drama out of choosing your perfect shade!
Skin tone match foundation
Light to medium buildable coverage
Natural finish
All-day wear
Skincare actives hydrate and nourish skin
$30
Use code MYFIRSTMYCOLOR for 15% off your first order
“First time I've ever bought a foundation that's my exact color. Will definitely buy again.”
Linda, 58
New My Color
Self-Adjusting Foundation
New and improved formula
Take the drama out of choosing your perfect shade!
Skin tone match foundation
Light to medium buildable coverage
Natural finish
All-day wear
Skincare actives hydrate and nourish skin
$30
Use code
MYFIRSTMYCOLOR
for 15% off your first order
“First time I've ever bought a foundation that's my exact color. Will definitely buy again.”
Linda, 58
Tired of mismatched foundation?
MY COLOR ADAPTS TO YOUR UNIQUE SKIN TONE
Our formula uses microbead technology to exactly match your unique skin tone.
MY COLOR SILKY FORMULA IS EASY TO BLEND
It comes with a professional-grade brush to blend and build foundation to your perfect coverage without caking.
MY COLOR IS DESIGNED FOR ALL DAY WEAR
My Color contains a proven blend of nourishing skincare actives for all ages and skin types. Keeping your face hydrated, smooth, and youthful all day long.
The dream duo for a flawless application
My Color Self-Adjusting
Foundation
Automatic color matching
Light to medium coverage
Natural matte finish
Professional application
tool
Angled for easy use
Blends seamlessly
Buildable coverage
My Color Self-Adjusting
Foundation
Automatic color matching
Light to medium coverage
Natural matte finish
Professional aplication
tool
Angled for easy use
Blends seamlessly
Buildable coverage
No matter your skin tone,
My Color will adapt to it
No matter your skin tone, My Color will adapt to it
From makeup artist Jerome Alexander
“My Color is one of the biggest innovations I’ve seen in over five decades in makeup. No matter your skin tone, My Color will adapt to it. It’s miraculous! No more blending your closest shade and hoping for the best. No more owning four different tubes of foundation depending on the time of year, your tan, or how you’re feeling that day. Now you have a foundation that adapts to match your skin tone right before your very eyes.”
From makeup artist Jerome Alexander
“My Color is one of the biggest innovations I’ve seen in over five decades in makeup. No matter your skin tone, My Color will adapt to it. It’s miraculous! No more blending your closest shade and hoping for the best. No more owning four different tubes of foundation depending on the time of year, your tan, or how you’re feeling that day. Now you have a foundation that adapts to match your skin tone right before your very eyes.”
From Makeup Artist
Jerome Alexander
“My Color is one of the biggest innovations I’ve seen in over five decades in makeup. No matter your skin tone, My Color will adapt to it. It’s miraculous! No more blending your closest shade and hoping for the best. No more owning four different tubes of foundation depending on the time of year, your tan, or how you’re feeling that day. Now you have a foundation that adapts to match your skin tone right before your very eyes.”
The reviews are undeniable
Choose your My Color Self-Adjusting Foundation
My Color
Self-Adjusting
Foundation
$30
Use code MYFIRSTMYCOLOR
for 15% off your first order
Choose Your Shade:
Microbead technology for perfect matching
Skincare-infused formula nourishes skin
Pore-blurring effect for flawless finish
Buildable coverage for your desired look
INCLUDES:
My Color
Kabuki Brush
My Color 3-Piece Set
$35
$54 Value
Use code MYFIRSTMYCOLOR
for 15% off your first order
Choose Your Shade:
Microbead technology for perfect matching
Skincare-infused formula nourishes skin
Pore-blurring effect for flawless finish
Buildable coverage for your desired look
INCLUDES:
My Color
Kabuki Brush
AirPrimer
My Color 4-Piece Set
$45
$78 Value
Use code MYFIRSTMYCOLOR
for 15% off your first order
Choose Your Shade:
Microbead technology for perfect matching
Skincare-infused formula nourishes skin
Pore-blurring effect for flawless finish
Buildable coverage for your desired look
INCLUDES:
My Color
Kabuki Brush
AirPrimer
AirFinish
My Color 5-Piece Set
$55
$100 Value
Use code MYFIRSTMYCOLOR
for 15% off your first order
Choose Your Shade:
Microbead technology for perfect matching
Skincare-infused formula nourishes skin
Pore-blurring effect for flawless finish
Buildable coverage for your desired look
INCLUDES:
My Color
Kabuki Brush
AirPrimer
AirFinish
Slimline Kabuki Brush
Love it or
return it!
30-day money-back guarantee, no questions asked
Love it or return it!
30-day money-back guarantee, no questions asked
Love It
Or Return It!
30-day money-back guarantee,
no questions asked