Use code MYFIRSTMYCOLOR for 15% off your first purchase

'Jerome Alexander logo in black text on white background.'
'Jerome Alexander logo in black text on white background.'
Tube of self-adjusting foundation with a makeup brush on a turquoise background.
Woman holding a skincare product, smiling, with a clean and minimalistic background.
Side-by-side comparison image of a woman's face before and after makeup application.
Jerome Alexander My Color self-adjusting foundation tube and brush on turquoise background with product features text.
A woman demonstrates applying self-adjusting foundation in three steps: squeeze, blend, and ready-to-go.
Hands applying foundation from a tube onto a brush, surrounded by customer reviews.
Four shades of self-adjusting foundation labeled Light, Medium, Medium-Dark, and Dark.
Four women showing different foundation shades: Light, Medium, Medium-Dark, Dark.
'Diagram depicting the benefits of niacinamide for skin health and appearance.'
Skincare ingredients: Hyaluronic Acid, Argireline, and Matrixyl 3000 with descriptions of their benefits.
Descriptions of Hyaluronic Acid, Argireline, and Matrixyl 3000's benefits with associated images.
Tube of Jerome Alexander foundation beside a makeup brush on a reflective surface.
Person with slicked-back hair holding a skincare product and smiling at the camera.
Side-by-side before and after makeup application on a woman, labeled 'Shade Medium.'
A self-adjusting foundation tube and brush with product features listed.
Woman applying self-adjusting foundation in three steps: squeeze, blend, and ready.
Person dispensing foundation onto a makeup brush with customer reviews and ratings.
Four shades of self-adjusting foundation: Light, Medium, Medium-Dark, and Dark.
Four women with different skin tones showcasing light to dark foundation shades.
Infographic highlighting benefits of niacinamide, such as hydration, collagen production, and anti-inflammatory properties.
Descriptions of Hyaluronic Acid, Argireline, and Matrixyl 3000's benefits with associated images.
Tube of Jerome Alexander foundation beside a makeup brush on a reflective surface.
Person with slicked-back hair holding a skincare product and smiling at the camera.
Side-by-side before and after makeup application on a woman, labeled 'Shade Medium.'
A self-adjusting foundation tube and brush with product features listed.
Woman applying self-adjusting foundation in three steps: squeeze, blend, and ready.
Person dispensing foundation onto a makeup brush with customer reviews and ratings.
Four shades of self-adjusting foundation: Light, Medium, Medium-Dark, and Dark.
Four women with different skin tones showcasing light to dark foundation shades.
Infographic highlighting benefits of niacinamide, such as hydration, collagen production, and anti-inflammatory properties.
Descriptions of Hyaluronic Acid, Argireline, and Matrixyl 3000's benefits with associated images.

New My Color
Self-Adjusting Foundation

New and improved formula

Take the drama out of choosing your perfect shade!

Skin tone match foundation

Light to medium buildable coverage

Natural finish

All-day wear

Skincare actives hydrate and nourish skin

$30

Use code MYFIRSTMYCOLOR for 15% off your first order

“First time I've ever bought a foundation that's my exact color. Will definitely buy again.”

Five white stars on a green background, indicating a high rating.

Linda, 58

New My Color
Self-Adjusting Foundation

New and improved formula

Foundation tube and makeup brush with a turquoise background.
Woman holding a skincare product, smiling, with a clean and minimalistic background.
Side-by-side comparison image of a woman's face before and after makeup application.
Jerome Alexander My Color self-adjusting foundation tube and brush on turquoise background with product features text.
A woman demonstrates applying self-adjusting foundation in three steps: squeeze, blend, and ready-to-go.
Hands applying foundation from a tube onto a brush, surrounded by customer reviews.
Four shades of self-adjusting foundation labeled Light, Medium, Medium-Dark, and Dark.
Four women showing different foundation shades: Light, Medium, Medium-Dark, Dark.
'Diagram illustrating the benefits of niacinamide for skin health.'
'Hyaluronic acid, argireline, and matrixyl 3000 benefits for youthful skin elasticity in text over serum blobs.'
Text describing the benefits of Hyaluronic Acid, Argireline, and Matrixyl 3000 for skin care.
Jerome Alexander foundation next to a makeup brush on a reflective surface.
Person with slicked-back hair holding a skincare product and smiling at the camera.
Side-by-side before and after makeup application on a woman, labeled 'Shade Medium.'
A self-adjusting foundation tube and brush with product features listed.
Woman applying self-adjusting foundation in three steps: squeeze, blend, and ready.
Person dispensing foundation onto a makeup brush with customer reviews and ratings.
Four shades of self-adjusting foundation: Light, Medium, Medium-Dark, and Dark.
Four women with different skin tones showcasing light to dark foundation shades.
'Image illustrating the skincare benefits of niacinamide, listing points such as hydration, collagen production, and cell regeneration.'
Text describing the benefits of Hyaluronic Acid, Argireline, and Matrixyl 3000 for skin care.
Jerome Alexander foundation next to a makeup brush on a reflective surface.
Person with slicked-back hair holding a skincare product and smiling at the camera.
Side-by-side before and after makeup application on a woman, labeled 'Shade Medium.'
A self-adjusting foundation tube and brush with product features listed.
Woman applying self-adjusting foundation in three steps: squeeze, blend, and ready.
Person dispensing foundation onto a makeup brush with customer reviews and ratings.
Four shades of self-adjusting foundation: Light, Medium, Medium-Dark, and Dark.
Four women with different skin tones showcasing light to dark foundation shades.
'Image illustrating the skincare benefits of niacinamide, listing points such as hydration, collagen production, and cell regeneration.'
Text describing the benefits of Hyaluronic Acid, Argireline, and Matrixyl 3000 for skin care.

Take the drama out of choosing your perfect shade!

Skin tone match foundation

Light to medium buildable coverage

Natural finish

All-day wear

Skincare actives hydrate and nourish skin

$30

Use code
MYFIRSTMYCOLOR
for 15% off your first order

“First time I've ever bought a foundation that's my exact color. Will definitely buy again.”

Five white stars on a green background, indicating a high rating.

Linda, 58

Tired of mismatched foundation?

Woman holding a tube of JA My Color skin foundation, smiling.

MY COLOR ADAPTS TO YOUR UNIQUE SKIN TONE

Our formula uses microbead technology to exactly match your unique skin tone.

Foundation being squeezed onto a makeup brush against a yellow background.

MY COLOR SILKY FORMULA IS EASY TO BLEND

It comes with a professional-grade brush to blend and build foundation to your perfect coverage without caking.

Close-up view of blue and yellow liquid gel with air bubbles and a dropper.

MY COLOR IS DESIGNED FOR ALL DAY WEAR

My Color contains a proven blend of nourishing skincare actives for all ages and skin types. Keeping your face hydrated, smooth, and youthful all day long.

The dream duo for a flawless application

'Jerome Alexander My Color self-adjusting foundation tube, 1.0 fl oz.'

My Color Self-Adjusting
Foundation

Automatic color matching

Light to medium coverage

Natural matte finish

A black-handled makeup brush with brown bristles.

Professional application
tool

Angled for easy use

Blends seamlessly

Buildable coverage

Side-by-side comparison of a woman's face before and after makeup application.
'Jerome Alexander My Color self-adjusting foundation tube, 1.0 fl oz.'

My Color Self-Adjusting
Foundation

Automatic color matching

Light to medium coverage

Natural matte finish

A black-handled makeup brush with brown bristles.

Professional aplication
tool

Angled for easy use

Blends seamlessly

Buildable coverage

Comparison of a woman's face before and after makeup application.

No matter your skin tone,
My Color will adapt to it

No matter your skin tone, My Color will adapt to it

From makeup artist Jerome Alexander

“My Color is one of the biggest innovations I’ve seen in over five decades in makeup. No matter your skin tone, My Color will adapt to it. It’s miraculous! No more blending your closest shade and hoping for the best. No more owning four different tubes of foundation depending on the time of year, your tan, or how you’re feeling that day. Now you have a foundation that adapts to match your skin tone right before your very eyes.”

From makeup artist Jerome Alexander

“My Color is one of the biggest innovations I’ve seen in over five decades in makeup. No matter your skin tone, My Color will adapt to it. It’s miraculous! No more blending your closest shade and hoping for the best. No more owning four different tubes of foundation depending on the time of year, your tan, or how you’re feeling that day. Now you have a foundation that adapts to match your skin tone right before your very eyes.”

From Makeup Artist

Jerome Alexander

“My Color is one of the biggest innovations I’ve seen in over five decades in makeup. No matter your skin tone, My Color will adapt to it. It’s miraculous! No more blending your closest shade and hoping for the best. No more owning four different tubes of foundation depending on the time of year, your tan, or how you’re feeling that day. Now you have a foundation that adapts to match your skin tone right before your very eyes.”

The reviews are undeniable

Smiling woman with curly hair and red lipstick.

Absolutely Adore!

"I adore your makeup. It is light and yet you can build up the coverage without looking pancakey!"

Jessica

Elderly woman holding cosmetic products with a thoughtful expression.

Amazing Makeup!

“This is the best makeup foundation for mature skin I have found yet. Its just SO easy to apply.”

Wendy

Cheerful woman holding makeup bottle and brush.

Highly Recommend

"It feels light as a feather. Truly my #1 recommended foundation for mature skin."

Beverly

A smiling woman with earrings and makeup.

Love, love, love!

"People keep telling me I look 10 years younger with this foundation. It's good makeup for mature skin."

Laurie

Smiling woman with curly hair and red lipstick.

Absolutely Adore!

"I adore your makeup. It is light and yet you can build up the coverage without looking pancakey!"

Jessica

Elderly woman holding cosmetic products with a thoughtful expression.

Amazing Makeup!

“This is the best makeup foundation for mature skin I have found yet. Its just SO easy to apply.”

Wendy

Cheerful woman holding makeup bottle and brush.

Highly Recommend

"It feels light as a feather. Truly my #1 recommended foundation for mature skin."

Beverly

A smiling woman with earrings and makeup.

Love, love, love!

"People keep telling me I look 10 years younger with this foundation. It's good makeup for mature skin."

Laurie

Smiling woman with curly hair and red lipstick.

Absolutely Adore!

"I adore your makeup. It is light and yet you can build up the coverage without looking pancakey!"

Jessica

Elderly woman holding cosmetic products with a thoughtful expression.

Amazing Makeup!

“This is the best makeup foundation for mature skin I have found yet. Its just SO easy to apply.”

Wendy

Cheerful woman holding makeup bottle and brush.

Highly Recommend

"It feels light as a feather. Truly my #1 recommended foundation for mature skin."

Beverly

A smiling woman with earrings and makeup.

Love, love, love!

"People keep telling me I look 10 years younger with this foundation. It's good makeup for mature skin."

Laurie

Smiling woman with curly hair and red lipstick.

Absolutely Adore!

"I adore your makeup. It is light and yet you can build up the coverage without looking pancakey!"

Jessica

Elderly woman holding cosmetic products with a thoughtful expression.

Amazing Makeup!

“This is the best makeup foundation for mature skin I have found yet. Its just SO easy to apply.”

Wendy

Choose your My Color Self-Adjusting Foundation

My Color self-adjusting foundation tube and makeup brush with a 'NEW!' label.
Side-by-side comparison image of a woman's face before and after makeup application.
Jerome Alexander My Color self-adjusting foundation tube and brush on turquoise background with product features text.
A woman demonstrates applying self-adjusting foundation in three steps: squeeze, blend, and ready-to-go.
Hands applying foundation from a tube onto a brush, surrounded by customer reviews.
Four shades of self-adjusting foundation labeled Light, Medium, Medium-Dark, and Dark.
Four women showing different foundation shades: Light, Medium, Medium-Dark, Dark.
Diagram detailing the skincare benefits of niacinamide, including anti-inflammatory effects, deep hydration, and collagen production.
Image describing the benefits of Hyaluronic Acid, Argireline, and Matrixyl 3000 for skin.
Description of skincare benefits: Hyaluronic Acid, Argireline, and Matrixyl 3000 for moisture, elasticity, and reducing fine lines.
Jerome Alexander My Color foundation tube and brush with 'NEW!' label.
Side-by-side before and after makeup application on a woman, labeled 'Shade Medium.'
A self-adjusting foundation tube and brush with product features listed.
Woman applying self-adjusting foundation in three steps: squeeze, blend, and ready.
Person dispensing foundation onto a makeup brush with customer reviews and ratings.
Four shades of self-adjusting foundation: Light, Medium, Medium-Dark, and Dark.
Four women with different skin tones showcasing light to dark foundation shades.
Infographic listing five benefits of niacinamide for skin care.
Description of skincare benefits: Hyaluronic Acid, Argireline, and Matrixyl 3000 for moisture, elasticity, and reducing fine lines.
Jerome Alexander My Color foundation tube and brush with 'NEW!' label.
Side-by-side before and after makeup application on a woman, labeled 'Shade Medium.'
A self-adjusting foundation tube and brush with product features listed.
Woman applying self-adjusting foundation in three steps: squeeze, blend, and ready.
Person dispensing foundation onto a makeup brush with customer reviews and ratings.
Four shades of self-adjusting foundation: Light, Medium, Medium-Dark, and Dark.
Four women with different skin tones showcasing light to dark foundation shades.
Infographic listing five benefits of niacinamide for skin care.
Description of skincare benefits: Hyaluronic Acid, Argireline, and Matrixyl 3000 for moisture, elasticity, and reducing fine lines.

My Color
Self-Adjusting
Foundation

$30

Use code MYFIRSTMYCOLOR

for 15% off your first order

Choose Your Shade:

Light

Microbead technology for perfect matching

Skincare-infused formula nourishes skin

Pore-blurring effect for flawless finish

Buildable coverage for your desired look

INCLUDES:

My Color

Kabuki Brush

Three Jerome Alexander makeup products: Air Primer, My Color Foundation, and a makeup brush.
Side-by-side comparison image of a woman's face before and after makeup application.
Jerome Alexander My Color self-adjusting foundation tube and brush on turquoise background with product features text.
A woman demonstrates applying self-adjusting foundation in three steps: squeeze, blend, and ready-to-go.
Hands applying foundation from a tube onto a brush, surrounded by customer reviews.
Four shades of self-adjusting foundation labeled Light, Medium, Medium-Dark, and Dark.
Four women showing different foundation shades: Light, Medium, Medium-Dark, Dark.
Hands holding a makeup brush and a bottle of skin primer with text detailing product benefits.
A diagram illustrating five skin benefits of niacinamide with descriptive text and a droplet graphic.
Description of the benefits of skincare ingredients: Hyaluronic Acid, Argireline, and Matrixyl 3000.
Descriptions of Hyaluronic Acid, Argireline, and Matrixyl 3000 with benefits for skin.
Jerome Alexander My Color foundation tube and brush with 'NEW!' label.
Side-by-side before and after makeup application on a woman, labeled 'Shade Medium.'
A self-adjusting foundation tube and brush with product features listed.
Woman applying self-adjusting foundation in three steps: squeeze, blend, and ready.
Person dispensing foundation onto a makeup brush with customer reviews and ratings.
Four shades of self-adjusting foundation: Light, Medium, Medium-Dark, and Dark.
Four women with different skin tones showcasing light to dark foundation shades.
Hands holding a spray and a brush with product benefits statistics displayed.
Infographic detailing five skin benefits of Niacinamide with a serum dropper.
Descriptions of Hyaluronic Acid, Argireline, and Matrixyl 3000 with benefits for skin.
Jerome Alexander My Color foundation tube and brush with 'NEW!' label.
Side-by-side before and after makeup application on a woman, labeled 'Shade Medium.'
A self-adjusting foundation tube and brush with product features listed.
Woman applying self-adjusting foundation in three steps: squeeze, blend, and ready.
Person dispensing foundation onto a makeup brush with customer reviews and ratings.
Four shades of self-adjusting foundation: Light, Medium, Medium-Dark, and Dark.
Four women with different skin tones showcasing light to dark foundation shades.
Hands holding a spray and a brush with product benefits statistics displayed.
Infographic detailing five skin benefits of Niacinamide with a serum dropper.
Descriptions of Hyaluronic Acid, Argireline, and Matrixyl 3000 with benefits for skin.

My Color 3-Piece Set

$35

$54 Value

Use code MYFIRSTMYCOLOR

for 15% off your first order

Choose Your Shade:

Light

Microbead technology for perfect matching

Skincare-infused formula nourishes skin

Pore-blurring effect for flawless finish

Buildable coverage for your desired look

INCLUDES:

My Color

Kabuki Brush

AirPrimer

Makeup set with air finish setting spray, air primer, self-adjusting foundation, and a makeup brush.
Side-by-side comparison image of a woman's face before and after makeup application.
Jerome Alexander My Color self-adjusting foundation tube and brush on turquoise background with product features text.
A woman demonstrates applying self-adjusting foundation in three steps: squeeze, blend, and ready-to-go.
Hands applying foundation from a tube onto a brush, surrounded by customer reviews.
Four shades of self-adjusting foundation labeled Light, Medium, Medium-Dark, and Dark.
Four women showing different foundation shades: Light, Medium, Medium-Dark, Dark.
A setting spray bottle on a beige box with statistics about user satisfaction.
Hands holding makeup primer and brush with product statistics.
Diagram highlighting benefits of niacinamide, including anti-inflammatory effects and improved skin hydration.
Diagram showing three skincare ingredients: Hyaluronic Acid, Argireline, and Matrixyl 3000 with descriptions of their benefits.
Diagram describing the benefits of Hyaluronic Acid, Argireline, and Matrixyl 3000 in skincare products.
Jerome Alexander My Color foundation tube and brush with 'NEW!' label.
Side-by-side before and after makeup application on a woman, labeled 'Shade Medium.'
A self-adjusting foundation tube and brush with product features listed.
Woman applying self-adjusting foundation in three steps: squeeze, blend, and ready.
Person dispensing foundation onto a makeup brush with customer reviews and ratings.
Four shades of self-adjusting foundation: Light, Medium, Medium-Dark, and Dark.
Four women with different skin tones showcasing light to dark foundation shades.
Makeup setting spray with positive user feedback on radiance, hydration, and long-lasting makeup hold.
Hands holding a spray and a brush with product benefits statistics displayed.
'List of niacinamide benefits with an image of a dropper and serum background.'
Diagram describing the benefits of Hyaluronic Acid, Argireline, and Matrixyl 3000 in skincare products.
Jerome Alexander My Color foundation tube and brush with 'NEW!' label.
Side-by-side before and after makeup application on a woman, labeled 'Shade Medium.'
A self-adjusting foundation tube and brush with product features listed.
Woman applying self-adjusting foundation in three steps: squeeze, blend, and ready.
Person dispensing foundation onto a makeup brush with customer reviews and ratings.
Four shades of self-adjusting foundation: Light, Medium, Medium-Dark, and Dark.
Four women with different skin tones showcasing light to dark foundation shades.
Makeup setting spray with positive user feedback on radiance, hydration, and long-lasting makeup hold.
Hands holding a spray and a brush with product benefits statistics displayed.
'List of niacinamide benefits with an image of a dropper and serum background.'
Diagram describing the benefits of Hyaluronic Acid, Argireline, and Matrixyl 3000 in skincare products.

My Color 4-Piece Set

$45

$78 Value

Use code MYFIRSTMYCOLOR

for 15% off your first order

Choose Your Shade:

Light

Microbead technology for perfect matching

Skincare-infused formula nourishes skin

Pore-blurring effect for flawless finish

Buildable coverage for your desired look

INCLUDES:

My Color

Kabuki Brush

AirPrimer

AirFinish

Five Jerome Alexander makeup products, including brushes, setting spray, primer, and foundation, with a 'NEW!' label.
Side-by-side comparison image of a woman's face before and after makeup application.
Jerome Alexander My Color self-adjusting foundation tube and brush on turquoise background with product features text.
A woman demonstrates applying self-adjusting foundation in three steps: squeeze, blend, and ready-to-go.
Hands applying foundation from a tube onto a brush, surrounded by customer reviews.
Four shades of self-adjusting foundation labeled Light, Medium, Medium-Dark, and Dark.
Four women showing different foundation shades: Light, Medium, Medium-Dark, Dark.
A setting spray bottle on a beige box with statistics about user satisfaction.
Hands holding makeup primer and brush with product statistics.
Niacinamide benefits: anti-inflammatory, hydration, collagen production, reduces hyperpigmentation, boosts skin cell regeneration.
Hyaluronic Acid, Argireline, and Matrixyl 3000 benefits: moisturize, promote elasticity, reduce fine lines and wrinkles.
Text explaining benefits of Hyaluronic Acid, Argireline, and Matrixyl 3000 in skincare.
Jerome Alexander My Color foundation tube and brush with 'NEW!' label.
Side-by-side before and after makeup application on a woman, labeled 'Shade Medium.'
A self-adjusting foundation tube and brush with product features listed.
Woman applying self-adjusting foundation in three steps: squeeze, blend, and ready.
Person dispensing foundation onto a makeup brush with customer reviews and ratings.
Four shades of self-adjusting foundation: Light, Medium, Medium-Dark, and Dark.
Four women with different skin tones showcasing light to dark foundation shades.
Makeup setting spray with positive user feedback on radiance, hydration, and long-lasting makeup hold.
Hands holding a spray and a brush with product benefits statistics displayed.
Illustration demonstrating the benefits of niacinamide for skin care.
Text explaining benefits of Hyaluronic Acid, Argireline, and Matrixyl 3000 in skincare.
Jerome Alexander My Color foundation tube and brush with 'NEW!' label.
Side-by-side before and after makeup application on a woman, labeled 'Shade Medium.'
A self-adjusting foundation tube and brush with product features listed.
Woman applying self-adjusting foundation in three steps: squeeze, blend, and ready.
Person dispensing foundation onto a makeup brush with customer reviews and ratings.
Four shades of self-adjusting foundation: Light, Medium, Medium-Dark, and Dark.
Four women with different skin tones showcasing light to dark foundation shades.
Makeup setting spray with positive user feedback on radiance, hydration, and long-lasting makeup hold.
Hands holding a spray and a brush with product benefits statistics displayed.
Illustration demonstrating the benefits of niacinamide for skin care.
Text explaining benefits of Hyaluronic Acid, Argireline, and Matrixyl 3000 in skincare.

My Color 5-Piece Set

$55

$100 Value

Use code MYFIRSTMYCOLOR

for 15% off your first order

Choose Your Shade:

Light

Microbead technology for perfect matching

Skincare-infused formula nourishes skin

Pore-blurring effect for flawless finish

Buildable coverage for your desired look

INCLUDES:

My Color

Kabuki Brush

AirPrimer

AirFinish

Slimline Kabuki Brush

Love it or
return it!

30-day money-back guarantee, no questions asked

Love it or return it!

30-day money-back guarantee, no questions asked

Love It
Or Return It!

30-day money-back guarantee,
no questions asked