Watch this documentary short film to learn more about Jerome Alexander’s amazing career and influence on the beauty industry!
The History of Jerome Alexander
The Jerome Alexander Brand is born and originally starts selling wigs.
Jerome Alexander begins moving into the world of cosmetic products and becomes known as a top cosmetics brand the world over.
Launches a line of Professional Coloring Sets, makeup to complement his professional brushes.
Jerome Alexander's journey as a makeup artist continues to evolve as he puts more emphasis on proper makeup application and education.
Jerome Alexander appears on TV shows including The Tonight Show Starring Johnny Carson, The John Davidson Show, The Mike Douglas Show, The Oprah Winfrey Show, Attitudes, and Live with Regis & Kathie Lee.
Jerome Alexander opens Jerome Alexander New York Cosmetics in Shanghai, China.
Jerome Alexander expands his live shopping footprint and begins working with QVC and HSE24 in Germany as well as other channels around the world.
Jerome Alexander develops a loyal following on Live Shopping TV.
MagicMinerals is available in 35,000 stores across the United States.
Jerome Alexander Cosmetics celebrates its 50th Anniversary and introduces its best-selling AirBrush Foundation.
Launches the New Again Collection, a contemporary line of color palettes and brushes.