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Our no. 1 foundation for mature & sensitive skin — baked for hours, finished by hand.
Choose your shade:
Perfect for:
Fine lines & wrinkles
Rosacea & psoriasis
Sallow skin
Mature skin
Details
The effortless glow of a powder with the skin loving benefits of a cream.
Baked for 24 hours.
Baked Brilliance Foundation delivers lightweight, natural-looking coverage that blends seamlessly into skin for a smooth, radiant complexion.
Crafted using a baked formula and infused with skincare ingredients, this foundation helps blur the appearance of imperfections while enhancing your skin's natural beauty.
Lightweight baked formula feels weightless on skin
Marbleized pigments help blend beautifully across a range of skin tones
Buildable coverage for a natural, everyday finish
Helps smooth the look of fine lines and uneven texture
Never heavy, cakey, or streaky
Infused with Hyaluronic Acid, Juvenessence®, Cupuaçu Seed Butter, and Pure Pearl Powder
Helps hydrate, nourish, and support healthy-looking skin throughout the day
Creates a soft-focus, radiant finish that looks like skin
Baked Brilliance Foundation is ideal for anyone looking for effortless coverage, a natural glow, and skincare-infused beauty in one simple step.
How to Apply
Swirl the Kabuki Brush onto the compact to pick up product, then sweep across your face in soft, circular motions. Blend outward and upward for a natural, radiant finish. Build in thin layers for more coverage, or press with a damp sponge for a fuller look. No blending required — the formula melts into skin for a flawless, never-cakey finish.
Our Ingredients
Water /Aqua/Eau, Mica, Silica, Synthetic Fluorphlogopite, Boron Nitride, Aluminum Starch Octenysuccinate, Kaolin, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Tridecyl Trimellitate, Steareth-2, Phenoxyethanol, Glyceryl Caprylate, Magnesium Stearate, Mineral Oil, Capryly Glycol, Dimethicone, Magnesium Aluminum Silicate, Triethoxycaprylysilane, Tin Oxide, Steareth-21, Ethylhexylglycerin, Glycerin, Caprylhydroxamic Acid, Methicone, Carbomer, Hydroxyethylceulose, 77891, Cl 77492, CI 77491, CI 77499, CI 77266
How to Apply
For light coverage
Swirl a brush (the Kabuki Brush works beautifully) onto the compact, then sweep it across your face in soft, circular motions. Blend outward and upward for a natural, lit-from-within finish.
For medium coverage
Use a denser brush, or the Kabuki Brush with the sleeve pulled almost all the way up. Press — don't swipe — the foundation onto your skin, building in thin layers until you reach your desired coverage.
BEFORE
AFTER
Effortless beauty meets skin-loving performance.
An ultra-lightweight formula that delivers the silky application of a powder with the smoothing, hydrating benefits of a cream — creating a flawless, radiant finish that looks like real skin. Each compact is slow-baked and hand-finished for exceptional quality and blendability.
Baked Brilliance:
Better for Your Skin
Every Baked Brilliance compact is formulated with skin-loving ingredients designed to do more than cover — they actively condition and comfort skin throughout wear. Our slow-baked formula is infused with Hyaluronic Acid to maintain moisture balance, Vitamin E to defend against free radical damage, and Jojoba Seed Oil to nourish and improve elasticity. Lightweight mineral pigments sit on top of skin rather than settling into pores, making it especially kind to sensitive and mature complexions.
Ready For Your New Foundation?
Backed By 3,000+ Glowing Reviews
Verified Buyer
"Like skin, but better"
I have mature skin and this is the first foundation that doesn't settle into my lines. It blends like a dream and actually makes my skin look more hydrated throughout the day.
Verified Buyer
"My rosacea finally feels covered"
I've struggled for years to find something gentle enough for my sensitive skin that still provides coverage. This is it. Lightweight, breathable, and my redness is barely visible.
Verified Buyer
"Repurchased four times now"
The shade matching is effortless — those pigment swirls really work. Goes on so smoothly and I actually get compliments on my skin when I'm wearing it.
Verified Buyer
"Finally looks natural on me"
I was skeptical of a powder-cream hybrid but this is genuinely unlike anything I've tried. It never looks cakey, never oxidizes, and my skin feels comfortable all day long.
A Legacy of Empowerment and Beauty
With over 50 years dedicated to helping women feel beautiful and confident, Jerome Alexander has built a brand that puts women first. His passion for teaching and enhancing beauty has empowered countless women to feel more attractive and self-assured every day. Experience the difference of a brand that understands what beauty means at every age.
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