all-time
#color_light
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Medium Dark
#color_medium
Medium Dark
Medium Dark
Dark
My Color Self-Adjusting Foundation
all-time
all-time
#color_light
#color_medium
Medium Dark
Dark
all-time
all-time
My Color Self-Adjusting Foundation
all-time
all-time
#color_medium

My Color Self-Adjusting Foundation

Sale price$19.99 Regular price$30.00
Color:Medium
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Add a free AirCushion Blush to your cart with your Pro 5-Piece Set order.

Find Your Shade

Find Your Shade

  • Skin tone match foundation
  • Light to medium buildable coverage
  • Natural finish
  • All-day wear
  • Skincare actives hydrate and nourish skin
Jerome recommends
Jerome recommends
Total: $00.00
My Color Self-Adjusting Foundation
$19.99
AirPrimer Liquid Silk Makeup Primer
$24.00
Kabuki Foundation Brush
$22.00
Total: $00.00

Get the details

It’s a revolution in color changing foundation! My Color Self-Adjusting Foundation shakes up the way you buy and apply makeup, taking the drama out of choosing your perfect shade. Our formula contains color beads that break down as you blend, delivering an exact match to your tone every day of the week. And with My Color, it’s your face, your rules. The light to medium coverage formula lets you build to your desired result. No caking, no streaking. Simply blend your way to a natural finish and all-day wear that feels velvety-soft and light as a feather. 

More than just makeup, My Color contains everything your skin needs to feel nourished. Jerome’s proven blend of skin actives keeps your face hydrated, smooth, and youthful all day long. At last, it’s your color.

Choose your shade: 

Look at the shade chart and pick the model that most closely matches your skin tone. The color she wears is the color for you. If you’re in between shades, choose the darker of the two. So, if you’re somewhere between Light or Medium, go with Medium.  

- Jerome Alexander

“My Color is one of the biggest innovations I’ve seen in over five decades in makeup. No matter your skin tone, My Color will adapt to it. It’s miraculous! No more blending your closest shade and hoping for the best. No more owning four different tubes of foundation depending on the time of year, your tan, or how you’re feeling that day. Now you have a foundation that adapts to match your skin tone right before your very eyes.”

- Jerome Alexander

“My Color is one of the biggest innovations I’ve seen in over five decades in makeup. No matter your skin tone, My Color will adapt to it. It’s miraculous! No more blending your closest shade and hoping for the best. No more owning four different tubes of foundation depending on the time of year, your tan, or how you’re feeling that day. Now you have a foundation that adapts to match your skin tone right before your very eyes.”

Get the VIP treatment

My Color Self-Adjusting Foundation

  • Automatic color matching: Watch your makeup change from white to match your unique skin tone within 15 minutes max.
  • Microbead technology: Color particles activate as you blend for a seamless finish. 
  • Bespoke coverage: Buildable, light to medium coverage with a beautiful, natural matte finish.
  • Magic blur: Blurs pores, fine lines, and uneven texture without caking or streaking.

Kabuki Brush

  • Pro tool: Our unique angled brush has a flat, wide surface making it easy to apply just the right amount of product.
  • Texture perfection: Firm but gentle synthetic bristles blend and build foundation to your perfect coverage without caking.

Skin indulgence

Jerome is as passionate about great skin as he is about gorgeous makeup. That’s why My Color contains a proven blend of nourishing skincare actives for all ages and skin types. So while you get glamorous on the outside, your skin is hydrated, plumped, and repaired from within. 

  • Hyaluronic acid retains moisture and keeps your face fresh all day long.
  • Niacinamide (Vitamin B3) protects skin from UV and blue light for healthy, looked-after skin.
  • Argireline smooths fine lines while encouraging youthful elasticity.
  • Matrixyl 3000 stimulates skin repair for fewer fine lines.
  • Multi-vitamin mix includes Haloxyl to firm, Vitamins A and E to hydrate and smooth, and Vitamin C to brighten.
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