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about jerome alexander

“Meet the Man Behind the Makeup”

Jerome Alexander, the Man Behind the Makeup, has been educating women on how to be their own makeup artists for over 50 years. He has dedicated his career to teaching women how to look their best and enhance their beauty. Watch this documentary short film to learn more about Jerome Alexander’s amazing career and influence on the beauty industry!


The Jerome Alexander Brand is born and originally starts selling wigs.


Jerome Alexander releases his first book "Instant Beauty with Wash n Wear Wigs".


Jerome Alexander begins moving into the world of cosmetic products and becomes known as a top cosmetics brand the world over.


Jerome Alexander creates the first line of professional makeup brushes and tools.


Launches a line of Professional Coloring Sets, makeup to complement his professional brushes.


Jerome Alexander Cosmetics became available at high-end department stores across the United States.


Jerome Alexander's journey as a makeup artist continues to evolve as he puts more emphasis on proper makeup application and education.


The Jerome Alexander cosmetics range expands to include not only color cosmetics but also haircare, hair brushes, and accessories.


Jerome Alexander publishes his second book, "Be Your Own Makeup Artist" critically acclaimed as " of the best, most complete works on subject of makeup".


Jerome Alexander appears on TV shows including The Tonight Show Starring Johnny Carson, The John Davidson Show, The Mike Douglas Show, The Oprah Winfrey Show, Attitudes, and Live with Regis & Kathie Lee.


Jerome Alexander hairbrushes, hairdryers, curling irons and other electronic beauty appliances are available in mass-market retailers and beauty supply stores throughout the United States.


Jerome Alexander opens Jerome Alexander New York Cosmetics in Shanghai, China.


The Jerome Alexander brand launches on HSN in United States.


Jerome Alexander expands his live shopping footprint and begins working with QVC and HSE24 in Germany as well as other channels around the world.


Jerome Alexander creates "Italian Marble" which would later become "Magic Minerals."


Jerome Alexander develops a loyal following on Live Shopping TV.


Jerome Alexander's Italian Marble wins UK Shopping Channel, Ideal World, Best Comestic Product of the Year award.


MagicMinerals is available in 35,000 stores across the United States.


Jerome Alexander launches its highly successful online marketing business.


Jerome Alexander Cosmetics celebrates its 50th Anniversary and introduces its best-selling AirBrush Foundation.


Jerome Alexander releases the updated version of "Be Your Own Makeup Artist."

August 7

Launches the New Again Collection, a contemporary line of color palettes and brushes.

August 22

World premier of the film The Man Behind the Makeup.

“My focus has always been on teaching women how to apply makeup. I want you to be your own makeup artist.”

Jerome Alexander

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