about jerome alexander

“Meet the Man Behind the Makeup”

Jerome Alexander, the Man Behind the Makeup, has been educating women on how to be their own makeup artists for over 50 years. He has dedicated his career to teaching women how to look their best and enhance their beauty. Watch this documentary short film to learn more about Jerome Alexander’s amazing career and influence on the beauty industry!

JEROME ALEXANDER TIMELINE
1968

The Jerome Alexander Brand is born and originally starts selling wigs.

1969

Jerome Alexander releases his first book "Instant Beauty with Wash n Wear Wigs".

1970

Jerome Alexander begins moving into the world of cosmetic products and becomes known as a top cosmetics brand the world over.

1976

Jerome Alexander creates the first line of professional makeup brushes and tools.

1977

Launches a line of Professional Coloring Sets, makeup to complement his professional brushes.

1979

Jerome Alexander Cosmetics became available at high-end department stores across the United States.

1980

Jerome Alexander's journey as a makeup artist continues to evolve as he puts more emphasis on proper makeup application and education.


1982

The Jerome Alexander cosmetics range expands to include not only color cosmetics but also haircare, hair brushes, and accessories.

1983

Jerome Alexander publishes his second book, "Be Your Own Makeup Artist" critically acclaimed as "...one of the best, most complete works on subject of makeup".

1986

Jerome Alexander appears on TV shows including The Tonight Show Starring Johnny Carson, The John Davidson Show, The Mike Douglas Show, The Oprah Winfrey Show, Attitudes, and Live with Regis & Kathie Lee.

1992

Jerome Alexander hairbrushes, hairdryers, curling irons and other electronic beauty appliances are available in mass-market retailers and beauty supply stores throughout the United States.

1995

Jerome Alexander opens Jerome Alexander New York Cosmetics in Shanghai, China.

1998

The Jerome Alexander brand launches on HSN in United States.

2002

Jerome Alexander expands his live shopping footprint and begins working with QVC and HSE24 in Germany as well as other channels around the world.

2004

Jerome Alexander creates "Italian Marble" which would later become "Magic Minerals."

2008

Jerome Alexander develops a loyal following on Live Shopping TV.

2010

Jerome Alexander's Italian Marble wins UK Shopping Channel, Ideal World, Best Comestic Product of the Year award.

2015

MagicMinerals is available in 35,000 stores across the United States.

2017

Jerome Alexander launches its highly successful online marketing business.

2018

Jerome Alexander Cosmetics celebrates its 50th Anniversary and introduces its best-selling AirBrush Foundation.

2019

Jerome Alexander releases the updated version of "Be Your Own Makeup Artist."

2020
August 7

Launches the New Again Collection, a contemporary line of color palettes and brushes.

2020
August 22

World premier of the film The Man Behind the Makeup.

“My focus has always been on teaching women how to apply makeup. I want you to be your own makeup artist.”

Jerome Alexander

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