The Most Popular Makeup Trends of 2017

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As we gear up for the New Year, we wanted to take a little time to pay homage to all the glorious makeup trends of 2017. Simplicity was the theme for this year and we were all for it. Before moving on to new beauty ventures in 2018, let’s take a look back at the most popular trends this year. Maybe a few will even cross over with us!



Matte dominated the last few years—up until 2017, that is. Lip gloss is back and we’ve welcomed it with open arms. These natural plumpers give your lips more definition, a touch of youthfulness and a refreshing change. Whether you’re looking for a colorful sheen or a neutral shine, we don’t see this trend going away in 2018. *Queue happy dance.


Try the Trend: High Pigment Lipstick Quad


Glowing Goddess

Thanks to Kim Kardashian, contour dominated 2016, but 2017 was all about the dewy highlight. When the light hits your highlight and bronzer on your cheekbones, cupid bow and the tip of your nose, everyone will think you’ve been sun-kissed by the rays on the Amalfi Coast. Piling it on will take away your natural radiance, so just remember a little goes a long way.


Try the Trend: MagicMinerals Bronzer


Bare Minimum

Less was certainly more in 2017! We said goodbye to cakey foundation, bold brows and overly dramatic contour and hello to the fresh face. We embraced natural this year and used minimal makeup to give our skin a naturally stunning finish—another refreshing shift. In this case, foundation, mascara and a touch of color on your cheeks and lips are all you need.


Try the Trend: MagicMinerals AirCushion


Simple Lids

No longer do you have to sit through those complicated eye makeup tutorials trying to blend five shades on your lids seamlessly. All you need are two eyeshadow shades—one for your lids and one for the inner corners of your eyes. Top it off with eyeliner and you’re set to go.


Try the Trend: Color Shadow Quad


Did you know our MagicMinerals AirCushion can be found in our Holiday Skincare Bundle? Get it along with our MagicMinerals Powder and MagicMinerals Contour Kit for just $39.99 until 12/31/2017, and learn how each product can help your skin flourish in 2018.