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A collection of all the essentials you need to create the perfect everyday look!

A collection of all the essentials you need to create the perfect everyday look!

CoverAge Concealer and Rollerball
Hydrate, cover and conceal undereye darkness and other imperfection for a brighter and youthful look with CoverAge Concealer. The on-the-go CoverAge Rollerball allows you to refresh and hydrate your tired eyes during the day, anytime, anywhere!

Ultra-Hydrating AirBrush Foundation
Long lasting, ultra-hydrating foundation that covers imperfections and fine lines without creasing or streaking. Proprietary blend of active ingredients to hydrate and nourish your skin. Our microfine mist technology will provide you with an even, non-streaky, flawless finish that lasts all day.  A buildable and breathable formula that allows you to control your desired coverage without causing excess oil.

Kabuki Brush
This unique, angled brush makes foundation blending easy and effortless. The full brush of soft flexible bristles provides you with precise, all-over foundation application.

LashTech Day & Night
Your 2 new favorite mascaras in one set! Your go-to mascaras that create long, framing lashes by day and full, dramatic lashes by night!
Frame your eyes for a perfect all-day look with the easy wear and comfortable LashTech Day mascara. Curl and lengthen your lashes and create your dramatic look with LashTech Night mascara.

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Ultra-Hydrating AirBrush Foundation Spray

- Shake the can for five seconds

- Hold the bottle two inches away from brush head

- Spray two sprays directly on to your Kabuki Brush

- Apply the foundation onto to your face in circular motions

- For buildable coverage; gently dab the foundation onto areas for desired coverage


- Hold brush flat or upright

- Pull outwards from the root to the tips of your lashes

- Coat each lash evenly

- Wait a few minutes and apply a second coat if desired

LashTech Remover

- Shake bottle to activate bi-phase formula

- Soak a cotton pad

- Gently wipe over eyes (no harsh rubbing or pressure)

CoverAge Concealer

For undereye coverage:

- Tap the concealer into place

- Apply in a “V” shape under each eye

- Blend well before applying foundation

For other imperfections coverage:

- Tap the concealer into place

- Blend away any lines around the imperfection

- Repeat step for more coverage

Coverage Rollerball

- Gently apply under each eye when needed

The secret to youthful looking skin is an effortless skincare routine. Jerome Alexander has always wanted women to feel beautiful while having glowing, healthy skin. That’s why he integrated makeup with skincare. Look gorgeous while you nourish and protect your skin!

Your Essentials Collection includes a proprietary blend of:

Hyaluronic Acid

Adds and locks in hydration for a long-lasting fresh look


Reduces lines and wrinkles

Matrixyl 3000

Helps to relax wrinkles and boosts collagen production, elasticity, and stimulates skin repair

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