You get more and more beautiful as the days go by. We’re not trying to butter you up—it’s true! Getting older doesn’t have to be frightening, whether you’re in your fabulous forties or sexy sixties. With confidence and the right … Read More
Bells are ringing, floral arrangements are blooming, and somewhere in the world a bride is throwing a bouquet in the air, which means wedding season is in full swing. Finding THE perfect dress for every occasion can be hard enough, … Read More
To make sure you get your most flawless face, the order in which you apply your products matters. Should you apply concealer or foundation first? Start with mascara or liner? Jerome’s answers will not only help you finish faster but … Read More
You don’t have to skip your eyeshadow when you’re in a rush or if you’re a beginner when it comes to applying makeup. It’s not at all intimidating and it doesn’t have to be time-consuming. Eyeshadow can give you just … Read More
Jerome Alexander recently released our New MagicMinerals AirBrush Foundation. We’re so glad our fans have been expressing excitement and curiosity for this innovative new product. And with curiosity comes questions, so Jerome wants to clear up everything you’ve been itching … Read More
Jerome Alexander is celebrating our Golden Year in the beauty industry! 2018 marks our 50th Anniversary and we knew we had to do something major for our fans. In honor of this milestone, Jerome has launched an innovative new product … Read More
No one was born with all the answers, especially when it comes to makeup. It’s okay if you don’t know what primer does exactly and whether you really need it. It’s also cool that there are 15-year-olds who can flawlessly … Read More
Who says you can’t make up your face and cleanse it too? You don’t have to sacrifice your skin’s health in the name of wearing a full face. It’s all about the right products and regimen for keeping your skin … Read More
The power of mascara will never cease to amaze us. It’s one of those wonder products that instantly brings our faces to life all on its own. A quick swipe, wiggle or twirl of mascara—depending on your go-to technique—can elongate … Read More
The right lipstick can transform your entire look and mood for the day. A bold red, flirty pink or pretty peach color can work wonders for your outfit. It’s too much of a staple to be left out of … Read More
Spring has bloomed! Who else let out a huge sigh of relief when March 20th hit? We’re eager for Easter egg hunts, fresh flowers, and a new batch of beauty trends this season. You’ll appreciate the simplicity of 2018’s spring … Read More
#EyebrowGoals have become increasingly popular in the past couple of years, and for good reason. Your eyebrows are one of your most important features because they help shape your face. On those days when you can’t be bothered to do … Read More
How’s your nighttime skincare routine? Just like the rest of your body, your skin rests and recharges while you sleep. Jerome has a nighttime formula that can keep your skin healthy and fabulous. Help your skin stay clear of … Read More
Great makeup starts with skincare. It’s an essential step in the process because the condition of your skin can impact the outcome of your foundation. Your morning skincare routine is especially important because—when done right—it helps you look revived and … Read More
The early 2000s are back, baby! We’re only two months into 2018 and we’re already seeing some pretty familiar beauty trends from the previous decade. From runway fashion to street style, it’s obvious that makeup artists and beauty bloggers are … Read More
The big, bold brow trend isn’t for everyone. We’ve been paying extra attention to what all of our customers are saying, and word on the street is, you guys love a natural brow. Jerome’s mission has always been to help … Read More
Let’s address the elephant in the room. The belief that primer is a waste of time, energy and money is one of the most commonly spread makeup myths. Priming is just as essential as your cleansing and moisturizing process. Nope, … Read More
Can you feel it? Love is in the air! Valentine’s day is just around the corner and you’re not going to want to wait until the night of to start planning your look. You don’t want to be that … Read More
It’s no secret that life can get in the way of our sleep. Long nights at work, after school recitals, and trying to hold on to your social life can no doubt make a full night’s sleep seem like a … Read More
There are some things in life we just can’t control, like getting our eyebrows to match precisely on busy mornings and getting older. Aging is inevitable. But there’s absolutely nothing wrong with that. A few wrinkles have nothing on being … Read More
