Beauty During Pregnancy

posted in: Face | 0

Much has been written about the special glow of pregnancy. Ironic, given that while “pregnancy glow” is a real phenomenon, many women feel their most unattractive during those nine months. Jerome Alexander knows that it is possible to go from … Read More

How to Wear Minimal Makeup for the Gym

posted in: Eyes, Face, Lips | 0

When you act as your own makeup artist, you’ve got to be prepared to tackle all sorts of beauty scenarios- even the sweaty ones. The fast-paced lives of most women make it tough to be removing and re-applying our faces … Read More

Award Show Style: The Golden Globes

posted in: Eyes, Face, Hair, Lips, Makeup Tips | 0

Next to runway beauty, award show makeup sets the tone for glamour in the year ahead by showcasing the hottest trends and techniques sweeping Hollywood. The Golden Globes are particularly important to the beauty world because it combines actors and … Read More

Winter Skincare Routine

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As seasons transition, the sudden change from warm, balmy weather to crisp, dry days can leave your skin feeling parched and patchy, not the baby-bottom soft cheeks you want to cozy up with. Fight back against frightful winter weather with … Read More

The Art of the Contour: A Step-by-Step Guide by Jerome Alexander

posted in: Eyes, Face | 0

Contouring may be the newest makeup trend to sweep the feeds of every Instagram and Pinterest user, but this blazing hot makeup trend is actually based on an art concept called the “dark/light illusion.” It is a very basic principle: … Read More

Beauty All-Star: Liquid Silk Primer

posted in: Face | 0

When applying makeup, think of your skin as a canvas: you want the surface as smooth, even, and unblemished as possible. For flawless application, it’s important to prep your face to give your makeup the foundation it needs to look … Read More

Four Ways to Switch Up Your Makeup Routine

posted in: Eyes, Face, Lips, Makeup Tips | 0

Jerome Alexander is a master when it comes to teaching women his tried and true techniques of makeup application. Certainly, there is no need to reinvent the wheel when it comes to eyeshadow or foundation application. However, many women find … Read More

How to Clean Your Makeup Brushes

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  When it comes to maintaining beauty supplies, a lot of women will simply replace their brushes and sponges before taking the time to properly clean and sanitize what they already own. It might seem like a simpler solution, but … Read More

Four Lip Shades Every Woman Should Own

posted in: Lips | 1

Since the age of the Egyptian empire, wearing lipstick has been an expression of personal style and femininity. Over time, lipstick has evolved into so many different forms, shades, and finishes that simply keeping up with all the products available … Read More

Top Five Skin Care Tips by Jerome Alexander

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  Learning a new makeup technique or trying out a trend is both fun and exciting, but only when your skin doesn’t distract from the features you’re trying to highlight. The first step to solidifying your makeup skills is learning … Read More

How to Tweeze – the Right Way!

posted in: Eyes, Face | 0

During the 90’s there was a beauty epidemic that swept the globe, leaving women’s eyebrows decimated in its wake: over-tweezing! Brows were thin and highly arched, looking artificial and unbalanced against the rest of the face. Thankfully, we learned our … Read More

How to Look Like a Model

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We’ve all seen a woman so glamorous, so polished, and so tall that we know she must be a model. Incredible genetics aside, how do these ladies manage to look so effortlessly beautiful day in and day out? After working … Read More

Color Correcting Basics

posted in: Face | 0

Color correction has made a big splash in the beauty world in the last year, yet ironically, is based on a design concept that has been around for quite some time: the color wheel! The key to neutralizing unwanted colors … Read More

The Twenty Vital Do’s and Don'ts of Makeup

posted in: Eyes, Face, Lips | 0

Makeup is a dynamic art form, one centered on expression and the personality of the individual. Each woman has the power to create her own unique image that best reflects her natural beauty, an empowering and confidence boosting exercise. However, … Read More

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