Jerome Alexander’s Guide to Applying Foundation

posted in: Face | 0

foundation faceOnce you choose the right type of foundation for your skin, you need to know how to properly apply it, in order to create the best canvas for the rest of your makeup.


Liquid and cream foundation is applied with your fingertips and blended with a sponge wedge. If you want a sheer finish, you should first wet the sponge, squeezing out the excess moisture and further drying the sponge on a tissue before using it. Or, for more coverage, you can start with a dry sponge and let the foundation itself provide the wetness.


Getting started

To begin, cleanse and moisturize your face. You’ll want to wait at least 2-3 minutes after applying your moisturizer before putting on foundation so it can soak into your skin without taking the next layer of product with it.


Next, prep your skin with a layer of primer to make sure your foundation stays smooth and flawless all day. Without priming the skin, foundation seems to disappear as quickly as you put it on.


When you’re ready for makeup, use your fingertips to place spots of foundation all over your face. Be sure to include your forehead, cheeks, chin, nose, and neck.



With the sponge wedge, blend your foundation into your skin using an upward motion. Start at the neckline and work toward the hairline. Be sure you cover your entire face – including your lips and eyelids. While blending, you should even put some foundation over the entire front of your ears.


It’s imperative that the blending process receives your full attention to make sure there are no streaks. Make sure to continue under the chin and down the neck – many women stop blending along the jawline, leaving a mark that creates an artificial, mask-like look. Blending properly will also prevent the makeup from coming off on your clothes.


Finishing touches

Once you’ve blended thoroughly, sweeping a layer of translucent powder on top of the foundation will set your flawless base coat. Now you are ready to add color and create the look of your choice!


Note: When applying foundation, don’t overlook your natural beauty. Women often look to the flawless finishes in beauty magazines and try to mimic that look. Instead, understand that your skin has its own unique beauty, and don’t try to cover it. Celebrate yourself for who you are!