How to Make Your Makeup Last

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Here at Jerome Alexander, our top criteria for choosing our friends is the same as choosing our makeup: they both need to be reliable. If foundation decides to slide off midway through the day or lipstick leaves before lunch, it’s … Read More

How To Pull Off a Bold Lip Color

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  Pucker up, pretties: it’s time to learn how to rock a bold lip! If you’ve been eyeing the vibrant, mood-lifting shades that have splashed the runways this season, it’s time to bring that vibrance to your very own vanity! … Read More

Romantic Date Night Makeup

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Playful, feminine makeup is perfect for your next romantic date with your sweetheart. Still, one of the most common concerns with special occasion styles is, “how do I up the drama of my makeup without looking overdone?” The key is … Read More

How to Wear Minimal Makeup for the Gym

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When you act as your own makeup artist, you’ve got to be prepared to tackle all sorts of beauty scenarios- even the sweaty ones. The fast-paced lives of most women make it tough to be removing and re-applying our faces … Read More

Award Show Style: The Golden Globes

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Next to runway beauty, award show makeup sets the tone for glamour in the year ahead by showcasing the hottest trends and techniques sweeping Hollywood. The Golden Globes are particularly important to the beauty world because it combines actors and … Read More

Jerome Alexander’s Beauty Resolutions for 2016

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  New Year, new you! Now’s the time to kick those bad beauty habits you know have been hindering you, and incorporate new, healthy practices into your regimen. Kick the skin issues, extend the life of your makeup brushes, and … Read More

Four Ways to Switch Up Your Makeup Routine

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Jerome Alexander is a master when it comes to teaching women his tried and true techniques of makeup application. Certainly, there is no need to reinvent the wheel when it comes to eyeshadow or foundation application. However, many women find … Read More

How to Clean Your Makeup Brushes

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  When it comes to maintaining beauty supplies, a lot of women will simply replace their brushes and sponges before taking the time to properly clean and sanitize what they already own. It might seem like a simpler solution, but … Read More

Four Lip Shades Every Woman Should Own

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Since the age of the Egyptian empire, wearing lipstick has been an expression of personal style and femininity. Over time, lipstick has evolved into so many different forms, shades, and finishes that simply keeping up with all the products available … Read More

How to Look Like a Model

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We’ve all seen a woman so glamorous, so polished, and so tall that we know she must be a model. Incredible genetics aside, how do these ladies manage to look so effortlessly beautiful day in and day out? After working … Read More

The Twenty Vital Do’s and Don'ts of Makeup

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Makeup is a dynamic art form, one centered on expression and the personality of the individual. Each woman has the power to create her own unique image that best reflects her natural beauty, an empowering and confidence boosting exercise. However, … Read More