How to Wear Makeup With Glasses

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One of the questions Jerome is repeatedly asked at his beauty seminars is “How do I wear my makeup if I wear glasses?” Truth be told, application of makeup when wearing frames is not all that different. One of the … Read More

How to Wear Minimal Makeup for the Gym

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When you act as your own makeup artist, you’ve got to be prepared to tackle all sorts of beauty scenarios- even the sweaty ones. The fast-paced lives of most women make it tough to be removing and re-applying our faces … Read More

Award Show Style: The Golden Globes

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Next to runway beauty, award show makeup sets the tone for glamour in the year ahead by showcasing the hottest trends and techniques sweeping Hollywood. The Golden Globes are particularly important to the beauty world because it combines actors and … Read More

The Art of the Contour: A Step-by-Step Guide by Jerome Alexander

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Contouring may be the newest makeup trend to sweep the feeds of every Instagram and Pinterest user, but this blazing hot makeup trend is actually based on an art concept called the “dark/light illusion.” It is a very basic principle: … Read More

Four Ways to Switch Up Your Makeup Routine

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Jerome Alexander is a master when it comes to teaching women his tried and true techniques of makeup application. Certainly, there is no need to reinvent the wheel when it comes to eyeshadow or foundation application. However, many women find … Read More

How to Clean Your Makeup Brushes

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  When it comes to maintaining beauty supplies, a lot of women will simply replace their brushes and sponges before taking the time to properly clean and sanitize what they already own. It might seem like a simpler solution, but … Read More

How to Tweeze – the Right Way!

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During the 90’s there was a beauty epidemic that swept the globe, leaving women’s eyebrows decimated in its wake: over-tweezing! Brows were thin and highly arched, looking artificial and unbalanced against the rest of the face. Thankfully, we learned our … Read More

How to Look Like a Model

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We’ve all seen a woman so glamorous, so polished, and so tall that we know she must be a model. Incredible genetics aside, how do these ladies manage to look so effortlessly beautiful day in and day out? After working … Read More

The Twenty Vital Do’s and Don'ts of Makeup

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Makeup is a dynamic art form, one centered on expression and the personality of the individual. Each woman has the power to create her own unique image that best reflects her natural beauty, an empowering and confidence boosting exercise. However, … Read More

Find The Best Eye Makeup For Your Eye Color

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Your eyes are the one facial feature that can be dressed-up or dressed-down in any number of ways. If you’re feeling sexy, go for a dramatic smoky eye. If cool and casual is your motto, nudes and naturals are probably … Read More

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