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“Every woman deserves to feel beautiful”
Jerome Alexander
About Jerome
The Man Behind the Makeup
Celebrity makeup artist. Cosmetics industry innovator. TV personality. Beauty educator. For 50 years, Jerome Alexander has brought professional beauty products into the homes of women across America and around the globe. As a legend in the beauty trade, the name Jerome Alexander has become synonymous with innovation, trendsetting, and education. Jerome’s role as a beauty educator began early in his career when he started selling beauty products to put himself through school. What he learned would power the building of an empire. Women didn’t simply want to buy cosmetics; they wanted what the cosmetic companies promised – beauty. Instead of simply selling products, he would show women how to properly apply the products to achieve the desired result. In 1976, Jerome Alexander changed the way women applied cosmetics by launching his line of professional-grade applicators, brushes, and sponges that included a detailed booklet of instructions. The professional brushes were quickly followed by another innovative concept: coordinating complimentary cosmetics in makeup kits – an idea that has since become an industry standard. After 50 years of helping women feel more beautiful, Jerome believes that his greatest accomplishments are founded in his role as an educator. His passion for helping women become more confident, more attractive, and more skilled in their beauty routines has driven each business decision, resulting in a brand that truly puts women first.
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“My focus has always been on teaching women how to apply makeup. I want you to be your own makeup artist.”
Jerome AlexanderBest Sellers
The perfect start for flawless, glowing skin. ...
Anti-aging undereye concealer and skin care treatment all-in-one! The center core of the concealer...
Two necessary products that you need! Conceal, cover and correct your skin and give your eyes the...
Three of Jerome Alexander’s best-selling products combined into one set. MagicMinerals Foundation...
Long-lasting and hydrating airbrush setting spray to lock in your makeup. *This...
Lightweight, buildable airbrush foundation spray for flawless application. *This...
Skin smoothing and pore diminishing airbrush primer for a flawless foundation application. ...
Prime, Perfect & Set your flawless look with our...
Your go-to everyday skin-perfecting tinted moisturizing set for a fresh, healthy, no-makeup look with...
A collection of all the essentials you need to create the perfect everyday look! *This...
Our bestselling, color-correcting powder foundation has been upsized! This 100 millimeter, professional-sized...
NEW! This portable all-in-one makeup stack has everything you need for getting...
3-in-1 formula INSTANTLY conceals dark circles, reduces under eye bags, and minimizes the appearance...