From basic concealing or learning how to apply foundation, learn all aspects of makeup application. What you choose to put on your face, the color you select, the depth of color and where it is applied must have a definite reason for being there, and Jerome Alexander shows you how.


For a Start to Something Amazing

You can help your makeup last for hours by starting your routine with some primer. Primers help blur imperfections and make an even more smooth canvas to highlight your existing beauty.

A good base for makeup, even primer, starts with healthy skin. You should wash your face twice a day; once in the morning to clean any oils or bacteria and once at night to rinse away the day. Always remove all your makeup before you go to bed. Why? Going to sleep with makeup is like sleeping with a layer of dirt, dust, and grime on your face. Don’t stop there! Moisturizing your skin is probably one of the most effective things you can do to prevent wrinkles!


Applying Primer: Apply your primer as you would your moisturizer paying close attention to areas that tend to get oily (like your t-zone) or areas with enlarged pores. Allow 30 seconds to a minute to dry before applying makeup.


Don’t stop at your face. Be sure to cleanse and moisturize your neck as well. That part of your body is as visible as your face and will give away your age in a snap!


Set to Perfection

Once your skin has been properly cleansed, moisturized, and primed, you are ready to complete your canvas and prepare it for your face of the day. Learn how to properly apply foundation to make it look like your natural coloring.


Foundation is applied with your fingers and blended with a sponge wedge. You can either wet the sponge, squeezing out the excess moisture and further drying the sponge on a tissue, or you can start with a dry sponge and let the foundation itself provide the wetness. The wet sponge will help achieve a sheer look.

STEP ONE: With your fingertips, place spots of foundation all over the face being sure to include the forehead, cheeks, chin, nose, and neck.

STEP TWO: With the sponge wedge, blend up from the neckline into the hairlines. Always blend in an upward motion, and be sure you cover the entire face—including lips and eyelids.

STEP THREE: Blend on the neck and up around the hairline, even putting some foundation over the entire front of the ears.

STEP FOUR: Set your foundation liberally with translucent powder using the large powder brush.


Blend, blend, blend! Many women stop blending along the jaw line, which creates and artificial and mask-like look. Blending should continue under the chin and on the neck. Blending properly will also prevent the makeup from coming off on your clothes.


Correct with Tips from the Best

Concealer can easily become your beauty best friend. After foundation, concealer is applied to camouflage any blemishes or imperfections. After equipping yourself with the right concealer (one that is one or two shades lighter than your natural skin tone to highlight, and one to match your skin tone for blemishes), follow these steps to use concealer the right way.


STEP ONE: After applying foundation and before applying your setting powder, apply your brightening concealer by dotting it under your eye. Start from the tear duct to the outer edge under the eye. Blend the concealer in with a concealer brush or your ring finger (this is the weakest finger so application will be delicate).

STEP TWO: Then, spot conceal with a thin layer of your favorite concealer using a concealer brush. Always apply thin layers. It’s easier to add on than to take away.

STEP THREE: Set with highlighting powder under the eye and a translucent powder around the rest of your face.


Get Glowing from Within

Bronzer is a great way to contour while adding an instant glow for a natural look. Easily get a tanned look and light contouring with these easy to integrate tips!


STEP ONE: Apply bronzer before applying blush.

STEP TWO: To highlight, find the areas where the sun would normally tan your face. These areas are the top of your forehead, temples, jaw line, and carrying it down to the bottom of your neck will also help contour.

STEP THREE: To contour, it helps to make a “fish face” when you purse your lips to help you find the hollows of your cheeks. Draw a line under the cheekbones from your hairline to an inch away from your lips.

STEP FOUR: Blend, blend, blend!

EXTRA TIP: Which bronzer color is the best color? Don’t use a bronzer that is five shades darker than your natural skin tone, which can generally create that “muddy” look.


In working with all powders, you should get into the habit of using your hand or a tissue as a pallet. Powders are very concentrated, very intense, and by brushing the color back and forth on the hand, you can adjust the shade until you’ve reached the intensity you want for your face.


Frame The Face with Tips from Professionals

Eyebrows shape the face and your overall makeup look, whether that’s dramatic or natural. Cleaning up your eyebrows is easier than it seems and can help shape your face to perfection!

STEP ONE: Determine your ideal shape. To do this

  • Where your eyebrow starts: Line up a pencil so it touches the outermost edge of your nose and the inside of your eye—this is where your eyebrow should start.
  • Where your eyebrow arches: Angle the pencil from the edge of your nose over the center of your pupil—this is where your arch should peak.
  • Where your eyebrow ends: Angle the pencil from the edge of your nose to the outer edge of your eye—this is where your eyebrow should end.

STEP TWO: Following the natural curvature of your eyebrow, pluck the hairs that don’t fall within the boundaries you drew above.


That Perfect Pop of Color

Just like your eyes, your lips are an extremely striking feature of your face. So are your cheeks! Your cheeks and your lips give you the opportunity to add a pinch of natural blush or a blast of color. Create a look that suits your day with these easy and color filled tips and steps


STEP ONE: Prep your face with foundation, powder, or a tinted moisturizer. Save the blush as one of the later steps of your makeup routine.

STEP TWO: To apply blush to the apples of your cheeks, just grin! The apple of the fronts of your cheeks that pop up when you smile.

STEP THREE: Using a small dome-shaped or blusher brush, swirl the color onto the newfound apples of your cheeks using circular motions.


The color of your lips changes the shade of the lipstick. To get the original rich color, blend a bit of your crème foundation on your lips and blot off before you apply lipstick.


STEP ONE: Make sure your lips are dry
and remove traces of old lipstick.

STEP TWO: Apply a lip pencil/liner
to help give definition to the lips. To
make thick lips appear thinner, apply
lipstick inside the lip line. To make thin lips appear fuller, outline the lips along the top line.

STEP THREE: Apply lip color. The best way is to use a lip brush.

STEP FOUR: Load the brush with plenty of lipstick. Start with the upper lip, moving from the center to the edges of the mouth of the reverse way.

STEP FIVE: Repeat the process in the lower lip, and then fill the rest. Make sure that lipstick is evenly applied.


If the lip pencil is freshly sharpened, soften the tip by gently rolling it in a facial tissue between the warmth of your fingertips. To prevent lipstick from getting on your teeth, try this: after putting it on, put your finger in your mouth, purse your lips and pull it out.